Ashley Tisdale Becomes Creative Director
LOS ANGELES - September 18, 2015 - LA-based high-end graphic t-shirt brand Signorelli has appointed actress, singer and producer Ashley Tisdale as Creative Director of the company.
The media superstar has teamed up with Signorelli to lead the creative development of the brand’s expansion to a full women’s apparel line. The partnership comes hot off the trendsetter’s launch of her fashion blog “The Haute Mess” as she continues to cement her status as one of the most exciting voices in fashion.
“Ashley’s style and fashion influence are aligned perfectly with our existing brand reputation,” says Meredith Garrett, Founder of Signorelli. “We had been exploring the best avenue to add to our existing product range. When it came to my attention that Ashley was interested in developing a clothing line of her own, I didn’t hesitate to offer her the creative lead in expanding the apparel range for Signorelli and drive our continued growth. The fit couldn’t be more perfect.”
“I’ve been a big fan and supporter of Signorelli for years,” Tisdale says. “To be trusted to grow an already great brand with my own vision and sensibilities is flattering and a dream come true. I can’t wait.”
The new collection consists of cotton blend tees and tanks that are garment washed, creating a lived-in feel. Designs under Tisdale feature subtle graphics, chic typeface and playful commentary for the girl on a mission or the one wandering free. Each piece is instantly a wardrobe staple that can be paired seamlessly with cut-off denim, kimonos, leather pants and structured jackets.
Signorelli by Ashley Tisdale will retail between $39-$49 and be available for purchase online at www.shopsignorelli.com as well as Nordstrom stores nationwide starting February 10, 2016.